Free DevRel Scorecard

How strong is your DevRel, really?

Nine questions, two minutes, instant results, scored across developer experience, developer marketing, and community. No email required.

  1. 01How long does it take a new developer to go from signup to their first successful API call or deploy?

  2. 02When did someone on your team last walk through your onboarding as if they were a brand-new user?

  3. 03Who owns your developer documentation?

  4. 04Can everyone on your team say in one sentence why a developer should pick you over the leading alternative?

  5. 05Do you know which channels bring in developers who actually activate, not just visit?

  6. 06How would you describe your developer-facing content?

  7. 07Where do your developers ask questions, and do they get answers within 24 hours?

  8. 08Do you know your most active and influential community members by name?

  9. 09Is there a path for your most enthusiastic developers to become advocates or champions?

0/9 answered

What this scorecard measures

Developer experience

Developer experience is the friction between a developer finding you and succeeding with you: signup, documentation, SDKs, error messages, and time-to-first-successful-call. Scoring low here usually shows up as healthy signups paired with flat activation.

Developer marketing

Developer marketing is positioning, channels, and content that reach developers who go on to activate, as opposed to reach that produces traffic and nothing else. Scoring low here means the right developers never hear about you, or hear a description that doesn't match what you do.

Developer community

Developer community is the engagement engine that turns users into advocates: whether members return, whether they answer each other rather than waiting on your staff, and whether contributing leads anywhere. Scoring low here means community cost scales linearly with growth instead of compounding.

How to read your score

14–18 · Strong

Your fundamentals are in place. The useful work here is optimisation and scale: finding the specific step that leaks the most developers, and building the programs that compound. A retainer usually beats an assessment at this stage.

8–13 · Mixed

One or two axes are carrying the program while another drags it down. This is the most common result, and the highest-return situation for a fixed-scope assessment on your weakest axis, because the gap is usually specific and fixable rather than systemic.

0–7 · Early

DevRel is effectively unowned. That is not a criticism; it is normal before a first dedicated hire. The priority is strategy and sequencing rather than execution volume, so that the first programs you build are the ones that matter.

The scorecard is free, requires no email, and runs entirely in your browser. If you want the same analysis done properly, the developer experience audit and the developer community assessment are fixed-scope engagements at $5,000 each, credited toward a retainer if you continue.